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Social integration into mobile results in customer acquisition: Shop.org keynote
Facebook Mobile GRAPEVINE, TX – Executives at Facebook and Groupon discussed the potential benefits for retailers of blending social and mobile during a panel at the National Retail Federation’s...
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JCPenney gets social to distribute location-targeted mobile coupons
JCPenney taps multiple mobile social networks to distrubute location-targeted coupons Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a...
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CNN, MTV encourage tune-in on New Year’s Eve with virtual mobile rewards
CNN and MTV tap GetGlue Whether they are spending the last moments of 2010 celebrating at a party, relaxing at home or freezing in New York’s Times Square, users of mobile social network GetGlue can...
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Food Lion, Concentrics reward customer loyalty via mobile-social push
The intersection of mobile and social packs a PlacePunch Supermarket giant Food Lion LLC and Concentrics Restaurants are running mobile-social marketing programs to drive foot traffic to their...
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Sports Authority drives charity donations via mobile social networking
The X Games attracts young, mobile-savvy consumers who are big social networkers Sporting goods retailer Sports Authority is targeting extreme sports fans attending the X Games with a mobile-social...
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CW debuts mobile social virtual stores for Gossip Girl, Vampire Diaries
The CW's Gossip Girl joins MeezNation The CW Television Network is partnering with the Meez mobile social entertainment destination for the launch of two in-application custom branded boutiques...
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Sprint moves mobile payments needle with carrier billing
Wanna charge virtual goods to your carrier bill? All the kids are doing it these days On the heels of the Sprint mobile wallet launch, the carrier is increasing the options for its subscribers to pay...
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Sports Authority distributes mobile deals via Foursquare to drive foot traffic
Sports Authority is a launch sponsor of Foursquare 3.0 As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and...
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Mobile gamers more social than non-gamers: study
MocoSpace has entered the lucrative world of mobile social gaming Mobile gamers are very social—and very valuable to brands and publishers, according to a MocoSpace survey of 10,000 smartphone users of...
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Only one in five smartphone owners check-in through mobile: study
A new study finds that only one in five smartphone owners access check-in services from their mobile devices. An estimated 16.7 million U.S. mobile subscribers patronized location-based check-in...
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